Advantages of Using Custom Patches for Brand Promotion

If you’re running a business, it is essential for you to promote its brand. The good news is that there are lots of marketing strategies for you to do it. First, you can set up blogs and write contents containing SEO-related keywords. Second, you can give out promotional items, such as pens, umbrellas, lanyards and mugs during job fairs, conferences and other events.

Third, you may establish brand recall and recognition by wearing lanyards and uniforms with custom patches. Generally, these patches don’t just add design to the company uniforms. These can also make the brand look more secured, established and sophisticated. For certain organizations, using customized patches embodies higher value, respect and good reputation.

This article lists down the benefits of using custom embroidered patches to promote your business, whether it’s big or small:

It serves as a form of advertisement –

Like any other items, customized patches help in establishing brand recall. They are like walking billboards that attract potential customers and prospective clients when worn inside the office and during out-of-office engagements. Giving out polo shirts with custom embroidered design of the company name and logo to new and existing employees can make a statement.

Custom Patche

It’s cost-effective –

You don’t need to spend a lot of money in using customized patches as form of advertisement. In fact, it’s just an add-on price for investing on promotional items such shirts, bags and caps. Forget about promoting your brand on TV, radio and newspapers because you can still reach wider audience through this marketing strategy.

It provides a more professional look –

Customized patches are there to make the uniforms look more appealing and the logos more professional than silk screen printing. In addition, printed logos fade easily, allowing your company polo shirts to look like typical casual wear. Meanwhile, custom patches won’t get washed away easily unless they are forcefully detached from the fabric regardless of the fabric’s material.

It makes your business different from the others –

Uniqueness is something that you have to achieve when promoting your business. To stand out from your competitors, you need to use the most effective and unique marketing strategies. For instance, you can give out embroidered hats and aprons while the rest are giving away embroidered polo shirts. That way, prospective clients and potential customers will easily notice you.

Custom Patches

You can come up with your own theme –

Depending on your company’s vision, mission and goals, you may create a custom logo design that can be used as a custom patch for all employee uniforms. Typically, you will work with expert digitizers in creating these patches. You can even suggest other things to make them more unique like using specialty threads or gradient embroidery. When designing a custom patch for your brand, think of it as a way to represent your people within the organization.

It’s flexible –

Don’t think that using custom patches is only limited to certain materials. In fact, you can attach it on various materials including denims, cottons, fleece sweatshirts, track jackets and even hats or aprons. Take note that a specific type of custom embroidered patch works best on a certain material, so it’s important to consult an expert digitizer during the planning stage.

You may personalize it –

Aside from putting embroidered company logos, you can also include embroidered employee names in their uniforms so that visitors can easily recognize your people. Names on their shirts are still easily readable from a few distance than those indicated on their ID cards. In terms of customer service, using custom embroidered patches and names can also leave a great first impression. Whatever industry you’re in, your people will look clean and respectable at all times.

There are lots of experts that you can work with – Choose an embroidery expert who understands your needs. Your chosen expert should also be able to provide you with the following:

  1. Plenty of optional designs and suggestions
  2. Good customer service
  3. Quick turnaround


You may check the Internet for a list of websites like that can offer such services. What are you waiting for? Try using iron on patches for your business now!